Presentation & Technology

Virtual staging: Show potential and clearly state the status

How visualized furnishings or planned changes stand honestly next to real property photos.

Virtual staging can show how a room might look furnished. The original image of the actual condition must remain visible.

Clearly separate three levels

Current state
Photo or tour shows the property as it was taken.
Furnishing idea
Furniture, light or decoration are digitally supplemented and referred to as visualization.
Structural change
A new wall, kitchen or terrace is a possible plan that must be examined and agreed upon separately.

What a fair representation looks like

For an edited view, show the corresponding original perspective. Mark the change directly on the image or in the immediate caption. Statements about materials, dimensions and design only belong in a verified offer or in the actual documentation after completion.

When publishing images, recognizable people and personal items should also be checked; the FDPIC explains the risks of online photos.

IMLU presentation

Example AI images are shown as visualizations on imlu.ch. A visualization is not proof of an IMLU renovation carried out and is not a promise of an increase in value. For a concrete exposé, we discuss which views really help. More about the tour and plan.

Sources

Publisher: IMLU, a brand of Ruta Group, Malters. This post will help you prepare; the specific decision depends on the property and the agreed services.

Discuss region and property