Older living room with worn oak parquet and a view of a garden

IMLU FROM MALTERS • LUCERNE & CENTRAL SWITZERLAND

We value your property before selling it. We finance the work.

We will have the current value of your property assessed and discuss which work makes sense. For suitable properties, we finance the agreed upgrade, present the property and accompany the sale. CHF 0 upfront for the agreed improvements.

Request a free property assessment Non-binding & discreet
0 CHFUpfront costs
1.5%with IMLU sales mandate
50 / 50Possible additional profit

We pre-finance agreed work; We bill material costs when a sale is made.

THE DIFFERENCE

What an as-is sale means for you

In an unrenovated property, potential value may remain unused. Our model combines targeted upgrading with marketing.

01 / PREVIOUSLY

The classic broker

Selling as is.

  • The property is being marketed without prior upgrading.
  • You would have to finance a renovation separately before selling.
  • It remains to be seen whether your own renovation expenses will pay off in the sales price.
02 / IMLU

The IMLU partnership model

Creating more value together.

  • We pre-finance the agreed renovation (e.g. floors, painting, terraces).
  • Professional home staging supports the presentation.
  • Sales processing by IMLU is a separate order with a 1.5% fee.
  • Agreed, documented materials will be taken into account before a positive 50/50 additional proceeds.
Check my potential

VISIBLE DIFFERENCE

Show its potential. Present it clearly.

Targeted upgrading changes how prospective buyers perceive a property – in the living space and at the first glance from the outside.

01 / INTERIOR

A living space. Two impressions.

New surfaces, calm colors and home staging make the character of the room visible.

Visualized example: dated living space before a possible upgrade
BEFORE
Visualized example: the same living space with new floors, bright kitchen and home staging
AFTER
02 / OUTDOOR AREA

The effect begins at the door.

A well-kept facade, terrace and surroundings strengthen the first impression.

Visualized example: older Swiss house before a possible upgrade
BEFORE
Visualized example: the same house with a refreshed facade, terrace and garden
AFTER

AI-generated example visualizations, not documented IMLU properties. The actual extent of the appreciation and the sales proceeds depend on the property and market.

Check the potential of my property

CLEAR. TRANSPARENT. PERSONAL.

Four steps from assessment to sale

We inspect the property, arrange work and billing and prepare the sales documents. Sales processing is commissioned separately.

01

Initial value

We estimate the current status on a project-related basis and agree on the base value in writing. Any required independent assessment will be obtained separately.

02

Upgrading

We will agree on the scope and schedule of the upgrade with you before it begins. We plan at least a month for the renovation and pre-finance the agreed work.

03

Presentation and sales

We prepare the agreed sales documents with photos, possible drone shots, film and 3D tour. In the case of a separate sales mandate, IMLU also takes over the marketing.

04

Billing

In the event of a sale, agreed, documented material costs will be taken into account. Only a positive amount above the underlying value agreed in writing and these materials divide the owner side and IMLU 50/50. An IMLU sales mandate is separate.

Hands measure on the worn parquet next to a door frame
Property inspection
A craftsman sands a parquet floor with dust extraction
Agreed upgrade
Refinished parquet and clean wall connection; A tablet is held on the edge
Documentation

The cover image and these three process images are AI-generated examples. They show no IMLU reference properties and no before-and-after series.

PREMIUM MARKETING

Carefully prepared. Clearly presented.

After the upgrade, we show the location, rooms and attitude to life from perspectives that are missing in a normal advertisement.

AI-generated example of a professional drone perspective of a house in central Switzerland
EXAMPLE VISUALIZATION / DRONE PERSPECTIVE
MORE THAN STANDARD PHOTOS

The situation becomes part of the story.

Professional drone footage shows the property, surroundings and views at a glance. The real estate film guides interested parties through the property. A 3D tour allows viewing from anywhere.

Discuss marketing
01

Drone footage

House, property and location from the air - professionally photographed and tailored to the property.

02

Real estate film

Moving images convey a sense of space and guide interested parties through the home before viewing.

03

3D tour

A virtual tour allows you to experience the floor plan and paths in the property from a distance.

04

Floor plans & exposé

Floor plans and area overviews show the room layout clearly and understandably.

EXAMPLE VISUALIZATION
REAL ESTATE FILM / EXAMPLE SEQUENCE

Architecture and sense of space in motion.

The short tracking shot leads from the garden across the terrace to the open living area of a modern house. It shows how a real estate film combines outdoor space, architecture and interior space. The video is a visualization, not a documented IMLU property. For properties in Luzern and Central Switzerland, we plan the recordings to suit the property.

Discuss presentation

EXPOSÉ EXAMPLE

Every room understandable. Every surface in view.

A good floor plan helps interested parties understand the property before viewing it. In the exposé we can clearly combine floors, rooms and areas.

View floor plan in full size
Floor plan example for Residence am Seefeld with ground floor, upper floor and area overview
FLOOR PLAN EXAMPLE · RESIDENCE AM SEEFELD · Ground floor & upper floor

We determine which media is used to suit the property and the sales strategy. Visualizations are marked as such.

THE IMLU STANDARD

Give buyers clarity. Show the property’s potential.

We combine documented current status, a clearly marked vision of the future and targeted enhancement to create a convincing sales presentation.

02 / PERSPECTIVE

Drone images with an overview.

4K HDR aerial footage shows the house, property, views and neighborhood. The roof and facade can also be viewed from new perspectives.

The boundary and structural condition are assessed based on official documents or a specialist inspection.
03 / SPACE UNDERSTANDING

Floor plans that provide orientation.

Schematic Matterport floor plans with room layout and dimensions can be created from 3D captures. They help interested parties classify areas and paths before viewing.

Binding area information is based on verified property documents.
04 / DIGITAL PROPERTY PASS

PINNEX included. Value CHF 2,490.

A PINNEX starter package is provided for each apartment upgraded in the project. An assigned QR code and a property-specific PIN lead to approved plans, documents, instructions, guarantees and recordings.

We record the scope of the package, access, handover and any ongoing costs in the individual offer.Get to know PINNEX
05 / TARGETED MODERNIZATION

More comfort where it makes sense.

Depending on the property and the agreed scope, we examine additional solutions: Smart Home with KNX or Loxone, air conditioning and ventilation technology as well as cameras, alarm systems and video intercom systems.

The scope and financing of each measure are agreed individually in advance.

PRIVATE & COMMERCIAL

For owners and business partners.

The appropriate path depends on the property, the situation and the agreed scope. Choose your starting point.

For owners

Private owners

A real estate decision can affect multiple people and practical issues. We start with the condition of the property and a clear next step.

View all private situations
For companies and business partners

Business

For companies with a specific real estate question: We discuss property inspection, agreed upgrades, presentation and the limits of cooperation.

Collaboration for companies
Kacper Ruta, founder and contact person
FOUNDER & CONTACT PERSONKacper Ruta

IMLU · RUTA GROUP · MALTERS

Kacper Ruta accompanies your sale.

IMLU is a brand of the Ruta Group based in Malters. At the first appointment we will discuss the condition of your property, the extent of possible improvement and the sales strategy. IMLU pre-finances the agreed work, coordinates the implementation and accompanies presentation and sales. We record the steps and conditions before we begin.

Your contact personKacper Ruta
Arrange a personal conversation

CENTRAL SWITZERLAND

Discuss a property in your area.

IMLU is based in Malters and examines properties in the cantons of Luzern, Uri, Schwyz, Obwalden, Nidwalden and Zug. The regional overview leads you to the appropriate municipality and to the inquiry form.

Select region and municipality

GOOD TO KNOW

Frequently asked questions about Selling real estate with IMLU

The most important answers to costs, appreciation and sales in Luzern and Central Switzerland.

01

What do 0 CHF upfront costs mean?

The 0 CHF upfront costs refer to the agreed upgrade. IMLU pre-finances this work and invoices agreed material costs upon sale.

02

How will the additional proceeds be shared?

We agree on a project-related base value in writing before the start. In the event of a sale, agreed, documented material costs will be taken into account. Only a positive amount of sales price minus underlying value minus these materials is divided 50/50 between the owner side and IMLU. IMLU covers its own workload from its share. For a result without a positive amount, the rules agreed before the start of the project apply.

03

What work does IMLU undertake?

Depending on the property, the upgrade includes floors, painting, walls, terraces, final cleaning and professional home staging.

04

How long does the renovation take?

We are planning at least a month for the renovation. How long it actually takes depends on the condition of the property, the agreed scope and the delivery times. We agree on the project schedule before it begins. The subsequent sales period depends on demand and the market; We cannot guarantee a sales date.

05

Is a sales mandate to IMLU required?

No. The upgrade can also take place with another sales company. Only in the case of a separate IMLU sales mandate is the fee 1.5% of the notarized purchase price; the scope, VAT treatment and due date are in the mandate.

06

Where does IMLU operate?

IMLU checks properties in Luzern, Uri, Schwyz, Obwalden, Nidwalden and Zug. The company headquarters is in Malters. Select region and municipality.

07

How will my property be presented?

Marketing includes professional photos and, depending on the property, drone footage, a real estate film and an interactive 3D tour.

08

Can I sell my property without Fix & Share?

Yes. For a classic real estate sale, you can contact us via Sales form send the key data. We discuss the appropriate strategy personally.

09

What does the 3D visualization show “afterwards”?

It shows a possible design after the upgrade. We mark the documented actual condition and virtual staging separately so that buyers can clearly distinguish between the two.

10

Is PINNEX included with IMLU?

A PINNEX starter package is provided for each apartment upgraded in the project. QR code and property-specific PIN lead to shared property information. We state the exact scope and any ongoing costs in the offer. The stated package value is CHF 2,490.

THE FIRST STEP IS FREE

Find out what your property could achieve.

Book a free and discreet initial viewing of your property now.

Free & non-binding
Discreet & personal
0 CHF in advance for agreed work
YOUR REQUESTFREE & WITHOUT OBLIGATION

Tell us about your property.

Name, telephone and address are enough for the first step. Further information and photos will help us prepare.

If you provide your email address, you will receive a confirmation of receipt.

More about the propertyAll of the following information is voluntary

The more specific your information, the better we can assess the potential.

Interiors, kitchen, bathroom or exterior

Up to 4 photos · JPG, PNG, WebP or HEIC · max. 4 MB each, together max. 12 MB. Without photos, your inquiry is just as welcome.

We use your information to process your request and to contact you. Further information can be found in the Privacy notice. Submitting is not a sign-up for promotional messages.

Please only send necessary photos that you are allowed to use. Avoid copies of ID cards and information from uninvolved people.

OUR NETWORK

Partners & affiliated brands

We source sofas and furniture from IWC HOME for the furnishing and home staging of our properties.