The classic broker
Selling as is.
- The property is being marketed without prior upgrading.
- You would have to finance a renovation separately before selling.
- It remains to be seen whether your own renovation expenses will pay off in the sales price.

IMLU FROM MALTERS • LUCERNE & CENTRAL SWITZERLAND
We will have the current value of your property assessed and discuss which work makes sense. For suitable properties, we finance the agreed upgrade, present the property and accompany the sale. CHF 0 upfront for the agreed improvements.
We pre-finance agreed work; We bill material costs when a sale is made.
THE DIFFERENCE
In an unrenovated property, potential value may remain unused. Our model combines targeted upgrading with marketing.
Selling as is.
Creating more value together.
VISIBLE DIFFERENCE
Targeted upgrading changes how prospective buyers perceive a property – in the living space and at the first glance from the outside.
New surfaces, calm colors and home staging make the character of the room visible.
A well-kept facade, terrace and surroundings strengthen the first impression.
AI-generated example visualizations, not documented IMLU properties. The actual extent of the appreciation and the sales proceeds depend on the property and market.
Check the potential of my propertyCLEAR. TRANSPARENT. PERSONAL.
We inspect the property, arrange work and billing and prepare the sales documents. Sales processing is commissioned separately.
We estimate the current status on a project-related basis and agree on the base value in writing. Any required independent assessment will be obtained separately.
We will agree on the scope and schedule of the upgrade with you before it begins. We plan at least a month for the renovation and pre-finance the agreed work.
We prepare the agreed sales documents with photos, possible drone shots, film and 3D tour. In the case of a separate sales mandate, IMLU also takes over the marketing.
In the event of a sale, agreed, documented material costs will be taken into account. Only a positive amount above the underlying value agreed in writing and these materials divide the owner side and IMLU 50/50. An IMLU sales mandate is separate.



The cover image and these three process images are AI-generated examples. They show no IMLU reference properties and no before-and-after series.
PREMIUM MARKETING
After the upgrade, we show the location, rooms and attitude to life from perspectives that are missing in a normal advertisement.

Professional drone footage shows the property, surroundings and views at a glance. The real estate film guides interested parties through the property. A 3D tour allows viewing from anywhere.
Discuss marketingHouse, property and location from the air - professionally photographed and tailored to the property.
Moving images convey a sense of space and guide interested parties through the home before viewing.
A virtual tour allows you to experience the floor plan and paths in the property from a distance.
Floor plans and area overviews show the room layout clearly and understandably.
The short tracking shot leads from the garden across the terrace to the open living area of a modern house. It shows how a real estate film combines outdoor space, architecture and interior space. The video is a visualization, not a documented IMLU property. For properties in Luzern and Central Switzerland, we plan the recordings to suit the property.
EXPOSÉ EXAMPLE
A good floor plan helps interested parties understand the property before viewing it. In the exposé we can clearly combine floors, rooms and areas.
View floor plan in full size
We determine which media is used to suit the property and the sales strategy. Visualizations are marked as such.
PRIVATE & COMMERCIAL
The appropriate path depends on the property, the situation and the agreed scope. Choose your starting point.
A real estate decision can affect multiple people and practical issues. We start with the condition of the property and a clear next step.
Common facts and ways to sell an inherited property.
Carefully organize ownership decisions, access and property transfers.
Clarify communication, condition and expenses before sale.
For companies with a specific real estate question: We discuss property inspection, agreed upgrades, presentation and the limits of cooperation.
A clear transition from the client discussion to the property inspection.
Condition, access and ownership plans prior to possible sale.
Practical preparation within clear mandate boundaries.
A separate real estate workstream for eligible parties.
Examine your own existing properties specifically for sale.
Arrange the handover from clearance to property preparation.

IMLU · RUTA GROUP · MALTERS
IMLU is a brand of the Ruta Group based in Malters. At the first appointment we will discuss the condition of your property, the extent of possible improvement and the sales strategy. IMLU pre-finances the agreed work, coordinates the implementation and accompanies presentation and sales. We record the steps and conditions before we begin.
GOOD TO KNOW
The most important answers to costs, appreciation and sales in Luzern and Central Switzerland.
The 0 CHF upfront costs refer to the agreed upgrade. IMLU pre-finances this work and invoices agreed material costs upon sale.
We agree on a project-related base value in writing before the start. In the event of a sale, agreed, documented material costs will be taken into account. Only a positive amount of sales price minus underlying value minus these materials is divided 50/50 between the owner side and IMLU. IMLU covers its own workload from its share. For a result without a positive amount, the rules agreed before the start of the project apply.
Depending on the property, the upgrade includes floors, painting, walls, terraces, final cleaning and professional home staging.
We are planning at least a month for the renovation. How long it actually takes depends on the condition of the property, the agreed scope and the delivery times. We agree on the project schedule before it begins. The subsequent sales period depends on demand and the market; We cannot guarantee a sales date.
No. The upgrade can also take place with another sales company. Only in the case of a separate IMLU sales mandate is the fee 1.5% of the notarized purchase price; the scope, VAT treatment and due date are in the mandate.
IMLU checks properties in Luzern, Uri, Schwyz, Obwalden, Nidwalden and Zug. The company headquarters is in Malters. Select region and municipality.
Marketing includes professional photos and, depending on the property, drone footage, a real estate film and an interactive 3D tour.
Yes. For a classic real estate sale, you can contact us via Sales form send the key data. We discuss the appropriate strategy personally.
It shows a possible design after the upgrade. We mark the documented actual condition and virtual staging separately so that buyers can clearly distinguish between the two.
A PINNEX starter package is provided for each apartment upgraded in the project. QR code and property-specific PIN lead to shared property information. We state the exact scope and any ongoing costs in the offer. The stated package value is CHF 2,490.
THE FIRST STEP IS FREE
Book a free and discreet initial viewing of your property now.
Name, telephone and address are enough for the first step. Further information and photos will help us prepare.
OUR NETWORK
We source sofas and furniture from IWC HOME for the furnishing and home staging of our properties.